Whim
“We curate. You shine. New styles daily, rooted in community, made for your moment.”
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Meet Our Bestsellers
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\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNextQuick buy
Basic Button Up Cardi\ \ Regular price$45.00
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JBD Tonal Crop Flare Jean\ \ Regular priceFrom$74.00
Vintage OliveVintage BrownOptic WhiteHot PinkLight DenimDark DenimBlackLeopardLight RoseGreen+ 7 more
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Basic Button Up Cardigan Sweater\ \ Regular price$39.00
BlackBrickDark MochaTaupeSky BlueBubblegumMintOff WhiteNavyGrey+ 7 more
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JBD Tonal Crop Flare\ \ Regular price$79.00
Dark DenimWashed BlackMedium Denim
3.0 / 5.0
2 reviews
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Long Sleeve Ribbed Crew Neck Top\ \ Regular price$39.00
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Jeni Everyday Long Sleeve Tee\ \ Regular price$45.00
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Free People Loved You First Lace\ \ Regular price$46.00
BlackTeaCabernetSugar SwizzleDarling Cocoa+ 2 more
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Elan Faux Track Jeans\ \ Regular price$98.00
BlueCharcoal
5.0 / 5.0
1 review
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Free People Jamie Henley\ \ Regular price$56.00
IvoryQuiet GreyCocoPerfect FlanPitch BlackFlint StoneCapulet Olive+ 4 more
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Free People Easy Does It Tee\ \ Regular price$45.00
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Elan Short-sleeve Crew Neck Sweater Top\ \ Regular price$49.00
BlackLight OliveStone
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Free People Opal Sweater\ \ Regular price$79.00
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Elan Collad Sweater Cardigan\ \ Regular price$69.00
Charcoal blueTan white
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Braided Mini Tote\ \ Regular price$59.00
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Z Supply Junie L/S Tee\ \ Regular price$42.00
BlackWhiteClassic Heather GreyEclipseCocoa Bean+ 2 more
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Moonbeam Cable Knit Ribbed Button Up Cardigan\ \ Regular price$45.00
CamelHeather GreyIvory
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Daze Keeper Low Rise Straight Jean\ \ Regular price$89.00
HeartbeatDark Authentic
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The Everyday Easy Sweater\ \ Regular price$39.00
BlackHeather Med OliveIvory
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Elan Collared Denim Sweater\ \ Regular price$69.00
4.0 / 5.0
1 review
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Viscose Front Seam Round-Neck Sweater\ \ Regular price$39.00
CocoaDark BurgundyLight NavySand Beige+ 1 more
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Featured Collections
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\ \ Fall Knits\ \ Shop Crochet](/content/collections/sweaters-1/index.html)
\ \ Denim Your Way\ \ Shop Denim](/content/collections/denim/index.html)
\ \ Dress Code\ \ Shop Sweaters](/content/collections/dresses/index.html)
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Refined Comfort
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\ \ \ \ \ \ PreviousNextQuick buy
Grateful Dead - Tis The Season Pullover\ \ Regular price$79.00
Fresh Gravel
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The Sweetest Season Long Sleeve Top\ \ Regular price$89.00
Ivory
Fleece Pullover\ \ Regular price$69.00
Cream Brown
Penguin Stripe Sweater\ \ Regular price$44.00
Blue
Velvet Heart Delvine Nordic Knit Sweater\ \ Regular price$79.00
Blue Mist
Steve Madden Orion Sweater\ \ Regular price$79.00
Black
Quarter Zip Fuzzy Pullover\ \ Regular price$49.00
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Z Supply Avery Sweater Top\ \ Regular price$82.00
BlackSoft ecru
Owl Sweater\ \ Regular price$39.00
Taupe
Patchwork Sweater\ \ Regular price$49.00
Vintage Havana Garment Dye Sweatpant\ \ Regular price$59.00
Dark cement
Vintage Havana Garment Dye Hoodie w/ Stripe\ \ Regular price$59.00
Dark cement
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Z Supply Comeback Sweatshirt\ \ Regular price$86.00
EclipseDark chocolate
Vintage Havana Barbell Pant with Contrast Stitching\ \ Regular price$69.00
Pine green w/ Ivory
Vintage Havana Heavyweight Garment Dye Mockneck with Contrast Stitching\ \ Regular price$59.00
Pine green w/ Ivory
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Vintage Havana Sherpa Quarter Zip W/ Contrast Binding\ \ Regular price$79.00
Light Beige BrownBlack IvoryStone Blue Ivory
Vintage Havana Soft Hoodie W/ Pink Contrast Ties\ \ Regular price$49.00
Heather Almond
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Free People Celeste Quarter Zip\ \ Regular price$59.00
Clean IvoryMochachinno
Elan Jacket Front Pocket\ \ Regular price$98.00
Black Taupe
Elan Pants Drawstring\ \ Regular price$69.00
Black Taupe
From the people
From the people
“This store is absolutely amazing. So much great stuff, so organized, the staff is so nice and the clothing is beautiful. I will DEFINITELY be back!!!”
— Nicole K
\ \ SHOP TOPS](/content/collections/tops/index.html)
The Whim Way
Our Love Letter to Style
Vivian's vision was simple: create a place where women feel seen, celebrated, and effortlessly stylish. This is our story.
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✕
Went out for a little walk… somehow ended up shopping.
October 26
✕
Heavan loading….
October 25
✕
Mentally, we’re always at Whim. 🫶
October 24
✕
Any excuse to shop is a good excuse!
October 23
✕
The little things ❤️
October 22
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Came in for one thing… left with a little more than planned. 🛍️💕 Oops! 🤭
October 20
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When a customer walks in and says, “I need help putting an outfit together.”
SAY LESS. WE GOT THIS.
October 19
✕
Denim days with Vivian! Our founder is trying on the latest arrivals, and we’re obsessed!
October 18
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5 things worth your money this fall. Trust us, these are worth it!
October 17
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Our reaction every time new arrivals show up… and yes, it happens EVERY time! 🤣�
October 16
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Sameena is showing us how to layer up for fall! 🍂 Starting with cozy ponchos and moving into the cutest lightweight fall jackets. Your fall wardrobe refresh starts here! 🤎✨
October 15
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Our vision? A fitting room full of clothes you just HAVE to try on. 😍�
October 13
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Halloween costumes, but make them FASHION! 🎃👻 From a fierce feline 🐆 to a vampire, cowgirl, Indiana Jones, and Top Gun pilot ✈️—who says you can’t look cute in costume?! 🖤
Which look are you wearing this Halloween? 👀
#HalloweenOnAWhim #CostumeInspo #HalloweenOutfits #ShopWhim
October 11
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Sweata weatha is our favorite kind of weatha. 🍂�
October 10
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Last part, but definitely not least! 💕 Vivian’s wrapping up our new arrivals with the cutest tops & sweaters you’ll want to wear all season long!
#ShopWhim #NewArrivals #SweaterWeather
October 9
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Part 2 with Vivian- Layer it up, switch it up, make it yours. She’s breaking down the pieces that take a fall look from simple to styled. 🍂🤎 #WhimLove #LayeringSeason #FallStyle
October 7